This is not the end... Want to make it matter?

Uncover what these trends mean for your brand, category & business.

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Apply the trends to your business

Explore how to bring the 2025 What Matters trends to life in your business with a hands-on 90-minute workshop designed to provide practical value.

Guided by Human8 experts, you'll dive into the trends most relevant to your organisation, leveraging our AI-enabled Trend Application Canvas to identify and map out opportunities.

By the end of the session, you'll walk away with clear, actionable insights from 1-2 key trends and a tailored learning plan to guide your next steps.

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Understand and act ​ on what matters​

We help you crack the code of human complexity, build brand people talk about, create products that enrich people’s lives and elevate the moments that matter to people. ​

Unlock the power of culture to shape the future​

We reveal the powerful cultural ideas that will influence what tomorrow’s consumers think, feel and do. We help create more meaningful, future-ready strategies and activations.​

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Together, we help you do what matters!

Want to hear the story first-hand? Join one of our upcoming trend webinars!

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Can't get enough? Get inspired by our latest work!

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