This is not the end... Want to make it matter?
Uncover what these trends mean for your brand, category & business.

Apply the trends to your business
Explore how to bring the 2025 What Matters trends to life in your business with a hands-on 90-minute workshop designed to provide practical value.
Guided by Human8 experts, you'll dive into the trends most relevant to your organisation, leveraging our AI-enabled Trend Application Canvas to identify and map out opportunities.
By the end of the session, you'll walk away with clear, actionable insights from 1-2 key trends and a tailored learning plan to guide your next steps.
Unlock the power of culture to shape the future
We reveal the powerful cultural ideas that will influence what tomorrow’s consumers think, feel and do. We help create more meaningful, future-ready strategies and activations.