12 trends for 2025
SHIFT 01
Simplicity & mindfulness
A move toward slowing down, minimising clutter and focusing on what truly matters. People seek contentment not through abundance but through intentional choices and moments of presence.
Explore three consumers trends that demonstrate this shift...
SHIFT 02
Authenticity & connection
A yearning for real, meaningful relationships and a strong sense of identity. Authenticity is central to how people want to engage with the world and each other. Explore three consumers trends that demonstrate this shift...
SHIFT 03
Autonomy & control
A desire to regain clarity and control. With countless choices, excessive data and pervasive technology, people want to filter out the noise, allowing them to feel empowered rather than overwhelmed. Explore three consumers trends that demonstrate this shift...
SHIFT 04
Joy & purpose
A redefinition of what it means to live a successful life. People are finding fulfilment not through grand gestures but through small, intentional acts and personal achievements. Explore three consumers trends that demonstrate this shift...